Our Values
Naylor Flowers is a family-owned cut flower business with deep roots in South Lincolnshire. The farm has changed a great deal since 1948, but the main aim has stayed steady: grow British flowers well, look after the people involved, and build a business that can keep improving from one generation to the next.
A flower has a short window to be at its best. That makes quality control important at every stage. It starts in the field, with crop planning, soil, weather and variety choice. It continues through harvest, packing and delivery. A strong stem, good colour and reliable vase life all come from many small decisions made before the flowers ever reach a customer. Naylor Flowers has a long record of trialling new crops and developing better varieties. That practical innovation is part of the farm’s identity. Better flowers come from paying attention, testing ideas and keeping what works.
Flowers are a people business. They are grown by people, picked by people, packed by people and bought for people. The team at Naylor Flowers includes year-round staff and a much larger seasonal workforce during busy periods. The work can be physical and fast-moving, especially at peak harvest. That is why training, teamwork and fair organisation matter. A good crop still depends on skilled hands and people who care about the job.
Naylor Flowers is closely tied to its local area. Open Farm Sunday, Pick Your Own events, charity fundraising and local partnerships have all helped bring people onto the farm and into the story of British flower growing. These events are a practical way to show what the business does, support good causes and keep the farm connected to the community around it.
The farm depends on the land, so responsible growing is not optional. Naylor Flowers has invested in practical environmental measures, including solar energy, water recycling, modern machinery and more efficient growing systems. The aim is to reduce waste, use resources carefully and keep improving how the farm works. Sustainability is not treated as a slogan. It is built into decisions about water, energy, crop management, machinery and long-term planning.
Naylor Flowers is built on seasons, but the business thinks in years. That means investing in people, land, facilities, crop quality and better ways of working. It means making decisions that help the farm stay useful, productive and respected long after the current season has finished. The flowers may leave the farm quickly, but the work behind them is rooted in patience, skill and care.